The Volkswagen Beetle was introduced to Mexico in March 1954, inside the exhibition “Alemania y su Industria” (Germany and its Industry). Four different Volkswagen vehicles were brought to Mexico through Veracruz City for the first time. Those vehicles were: two Sedans 113 in “Export” trim, a convertible, and a VW Bus in luxury trim.
At this time, the Mexican car market was mostly characterized by American makes and models with large sizes and large engines, which made a huge contrast with the new German entrant. An exhibition was held in the Ciudad Universitaria in Mexico City; during this event, the vehicles were widely admired by the public. The Volkswagen Beetles displayed there were the model with the “oval window”. Former Mexican president Lázaro Cárdenas made a trip from Michoacán, just to see this peculiar vehicle. The local press immediately published the news into eight columns under the title “The People’s Man” with the “People’s Car”.
In June 1973, the 500,000th Mexican Beetle was produced. There were two limited editions: The Volkswagen Beetle Jeans and the Volkswagen Beetle Sport Jeans featuring special wheels and unique paint colors. Beginning that year, chrome hub caps were reserved for Volkswagen Sedan equipped, unlike the base model which had no hub caps.
In October 74, The third production of Jeans (S744 Jeans III, models 111 and 112) receives the modifications brought to the Beetle for the model year 1975. the front indicators disappears of the summit of the fenders to come on the front bumper, new headlights, the rear valance is now curved. As its eldest of 1974, Jeans 75 have elements finished in black and receive on the side of the car, the same black adhesive stripe with the motif “Jeans”.